Lash Sociètè by ILM - Your Lash and Business Podcast
Join Deanna Campese as the owner of ILM as she discusses various topics about being in the lash industry, lash education and their journeys. Deanna is the owner of Melbourne based lash brand, Lash'd Eyelashes and International Lash Masters, a networking and educational business to support lash artists.
Deanna shares a passion for providing behind the scenes content in what it takes to start a small business, encouraging and motivating those who seek guidance and support from fellow lash artists.
Lash Sociètè will also feature some extraordinary entrepreneurs and prolific lash bosses to get to know the bosses behind the brands and how they got to where they are.
Deanna's Lash Business
Lash'd Eyelashes: www.lashdeyelashes.com
Lash Sociètè by ILM - Your Lash and Business Podcast
Episode Seven: Shaniya talks about rebranding her business Lashology + we also discuss Trademarking in Australia
Trademarking and checking as to whether you are infringing someone elses trademark is vital to business health and legitimacy. If you are interested in growing your lash business, or any business at all into a well known brand, it is important to check whether your Business Name is available for trademarking. This is different to registering your business name with ASIC. When trademarking, you need to also ensure that if you are exporting internationally, that you obtain a trademark within the countries you are present in as someone else overseas could share the same name. We discuss the process of trademarking and our experiences with registering trademarks.
Shaniya has also re branded her business from Melbourne Lash and Co to Lashology - she discusses the journey of reproducing all her products, branding and how its affected not only her business but herself on her journey in establishing her lash brand.
Shaniya owns Melbourne Lash and Co providing premium lash services, training and products and is based in the western suburbs. Shaniya has also MC'ed the International Lash Masters conferences in Melbourne and Sydney and is passionate about raising the standards and inclusivity of lash artists within the lash community. Shaniya's new lash brand Lashology is also now available online with high end lash products for artists across the globe
Lashology: www.lashology.com
Deanna started Lash'd Eyelashes in 2010 servicing over 2000 clients up until the 2019 when she pivoted her business to provide opulent and high quality lash products using her vast lashing experience to develop products that meet the standards of lash artists worldwide. She launched the International Lash Masters to create a positive and inclusive community in the lash industry to not only educate artists, but to create networking events for those wants to be grow and develop their skills and business within the industry.
Lash'd Eyelashes: www.lashdeyelashes.com
Deanna also created the Online Lash Educator Course providing assistance to lash artists wanting to become lash educators and create their own lash course with comprehensiveness to ensure new students are supported and enter the industry with courses that are created with the right content and structure.
Become a Lash Educator Here: https://www.lashdeyelashes.com/produ...
